Anyone on the hunt for B2B data for their business will likely already have heard of the GDPR regulations that become enforceable from May 2018. If not, it’s about time you got familiar with them, because they’re set to drastically change the way that marketers and sales teams everywhere collect and process data.
If you add the GDPR to the growing list of challenges already present, it’s clear why companies across the UK are looking for reliable sources of fully compliant business data that offer a sustainable return on investment.
Business lead generation in 2017
When the GDPR comes into force in May 2018, data collection will certainly get more difficult. The legislation introduces stringent data processing regulations and even more stringent penalties for those who don’t comply. The maximum penalty for non-compliance is the higher of either 20,000,000 euros or four per cent of global turnover.
Ensuring compliance under the GDPR
There are certain allowances made for B2B data that it is worth being aware of before you embark on a new campaign. Primarily, it will not be mandatory for those marketing to businesses to require clients to ‘opt-in’ to marketing communications, in the same way as it will be for individual consumers.
While this makes life a little easier, things are still by no means simple. There are a host of other regulations that the GDPR establishes, and the penalties for non-compliance remain as high.
Fully compliant B2B data from the experts
As the threshold rises for good quality business leads, companies are consolidating their suppliers and checking that they’re only working with fully compliant business data. If you’re among those looking for a partner to keep your business going with excellent fully compliant leads, then it might be time to consider calling the experts in.
At Consumer Lead Marketing we are already fully up to date on all the latest regulations, so you can be sure that any B2B data we send your way will be professional, reliable and 100 per cent above board.
Most importantly, you’ll know that whatever happens, you’ll have a solid source of good quality business leads on tap when you need them – so you can get on with your day job and start closing.
