Having an extensive catalogue of data is desirable for most businesses, but it is difficult to maintain in practice. This is where data cleansing and data appending come in. While it’s great to have a list of potential leads to slot into your sales and marketing strategy, it’s also important to ensure you’re being as efficient as possible when it comes to maintaining that list.

• Do you have the information you need to convert this list?
• Are your sales teams wasting their time trying to contact old leads that are no longer suitable?

If you’re spending money on marketing, then you want to make sure your efforts are focused. There are substantial benefits to streamlining data correspondences to those most likely to respond.

This process is referred to as data cleaning or data cleansing.

Data cleansing

A large list of leads maintained over a long period of time can often have inferior rates of ROI in comparison to a new targeted list of potential customers. But you can still work with your old list; you just need to go through the data cleansing process.

Essentially, this is about trimming down the slack. This also allows you to send more personalised, relevant marketing communications that have a far higher chance of resonating and thus, converting.

The most important data to try and clear out on a regular basis is old and incomplete data that doesn’t tell you enough about the data subject for you to truly establish a targeted marketing campaign.

To achieve this, it’s important, every now and again, to go through a process of what one might call clearing out the digital trash.

Data cleansing and data appending services by top data providers

Here at Consumer Lead Marketing, we have a dedicated service to help you properly optimise your data lists to their full potential. This includes identifying and extinguishing useless data, as well as appending incomplete data; helping you to discover more about those important few subjects that have the best chance of buying into your product or service.

We do this by matching and cross referencing your data with our detailed master databases, to work out exactly what matters and what’s just not worth keeping. And you can be sure that our data logs are among the most comprehensive and informed in the industry, because – quite simply, it’s what we do.

Have a look at our data appending and data cleansing services to find out more.