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data appending and data cleansing

How Data Cleaning and Appending Can Boost Your Sales

Having an extensive catalogue of data is desirable for most businesses, but it is difficult to maintain in practice. This is where data cleansing and data appending come in. While it’s great to have a list of potential leads to slot into your sales and marketing strategy, it’s also important to ensure you’re being as efficient as possible when it comes to maintaining that list.

  • Do you have the information you need to convert this list?
  • Are your sales teams wasting their time trying to contact old leads that are no longer suitable?

 

If you’re spending money on marketing, then you want to make sure your efforts are focused. There are substantial benefits to streamlining data correspondences to those most likely to respond.

This process is referred to as data cleaning or data cleansing.

Data cleansing

A large list of leads maintained over a long period of time can often have inferior rates of ROI in comparison to a new targeted list of potential customers. But you can still work with your old list; you just need to go through the data cleansing process.

Essentially, this is about trimming down the slack. This also allows you to send more personalised, relevant marketing communications that have a far higher chance of resonating and thus, converting.

The most important data to try and clear out on a regular basis is old and incomplete data that doesn’t tell you enough about the data subject for you to truly establish a targeted marketing campaign.

To achieve this, it’s important, every now and again, to go through a process of what one might call clearing out the digital trash.

Data cleansing and data appending services by top data providers

Here at Consumer Lead Marketing, we have a dedicated service to help you properly optimise your data lists to their full potential. This includes identifying and extinguishing useless data, as well as appending incomplete data; helping you to discover more about those important few subjects that have the best chance of buying into your product or service.

We do this by matching and cross referencing your data with our detailed master databases, to work out exactly what matters and what’s just not worth keeping. And you can be sure that our data logs are among the most comprehensive and informed in the industry, because – quite simply, it’s what we do.

Have a look at our data appending and data cleansing services to find out more.

B2B data

Is Your B2B Data Fully Compliant?

Anyone on the hunt for B2B data for their business will likely already have heard of the GDPR regulations that become enforceable from May 2018. If not, it’s about time you got familiar with them, because they’re set to drastically change the way that marketers and sales teams everywhere collect and process data.

If you add the GDPR to the growing list of challenges already present, it’s clear why companies across the UK are looking for reliable sources of fully compliant business data that offer a sustainable return on investment.

Business lead generation in 2017

When the GDPR comes into force in May 2018, data collection will certainly get more difficult. The legislation introduces stringent data processing regulations and even more stringent penalties for those who don’t comply. The maximum penalty for non-compliance is the higher of either 20,000,000 euros or four per cent of global turnover.

Ensuring compliance under the GDPR

There are certain allowances made for B2B data that it is worth being aware of before you embark on a new campaign. Primarily, it will not be mandatory for those marketing to businesses to require clients to ‘opt-in’ to marketing communications, in the same way as it will be for individual consumers.

While this makes life a little easier, things are still by no means simple. There are a host of other regulations that the GDPR establishes, and the penalties for non-compliance remain as high.

Fully compliant B2B data from the experts

As the threshold rises for good quality business leads, companies are consolidating their suppliers and checking that they’re only working with fully compliant business data. If you’re among those looking for a partner to keep your business going with excellent fully compliant leads, then it might be time to consider calling the experts in.

At Consumer Lead Marketing we are already fully up to date on all the latest regulations, so you can be sure that any B2B data we send your way will be professional, reliable and 100 per cent above board.

Most importantly, you’ll know that whatever happens, you’ll have a solid source of good quality business leads on tap when you need them – so you can get on with your day job and start closing.

 

If you want to find out more about our business data services, contact us here, and we’ll be happy to help.